Monday, October 12, 2009
Sunday, October 11, 2009
Google to Compete with PayPal?
Without revealing any details, Schmidt emphasized that the Google payment service will not offer the same sort of “person to person, store-valued payments system” as PayPal provides.
The Internet commerce industry was rampant with rumours of the new Google service following an e-commerce conference hosted by securities firm Piper Jaffray. Speculation that Google Wallet would encroach on PayPal territory was reinforced by the appearance of a June 20th article in the Wall Street Journal which stated that Google was planning an online payment service to compete with PayPal.
PayPal is a unit of eBay and generates almost 25% of total eBay revenue. It is used by consumers for making a wide variety of Internet purchases. It allows purchasers to use their credit cards without divulging their credit card numbers to merchants. PayPal takes a percentage of each transaction and had revenues of $233.1 million in the first quarter of this year.
Most of Google’s revenue comes from online advertising and this expansion into online payments was seen by many in the industry as yet another example of the rivalry between the two companies.
Google is a giant in Internet commerce with revenues of $3.2 billion last year. A payment service that competed directly with PayPal would be a serious blow to both PayPal and eBay.
Google maintained silence about the rumours until Schmidt’s comments last Tuesday. Without elaborating, he stated that Google’s payment service would be an extension of its existing advertising programs.
Say No To Google Ads Under Menu And Drop Down Links
a) In close proximity to Macromedia Flash gamesGoogle says that they do not want accidental clicks on their ads but they want that users should only click on Google ads in which they’re interested. Below is the screenshot of the actual wording on their blog :
b) Under pop-ups or download prompts
c) Near site navigation controls on your pages, such as drop-downs or menu links
1) Flash Games : As flash games requires mouse clicks, so Google warned users to place Ads in flash games as users can click on ads accidentally.
2) Downloads : You cannot put Google ads near downloads.
3) Site Navigation : You cannot put Google Ads under menu links and drop down menu.
I’ve also placed the text ads under Menu Links. I was a bit confused today what to do. Should I remove the ads or not ? I searched the Adsense blog and at last found a solution.
Solution :
The bottom line is that we are allowed to put Google ads under menu links. For example you can see Labnol and DevilsWorkshop blog.
labnol.org 
devilsworkshop.org
image credits : AdsenseBlogIf a drop down menu link gets over the Google ads, then its an unacceptable format of placing ad because a user can click on Ad accidentally. For more clarification have a look at the image below :
image credits : AdsenseBlog
Triple Your Adsense Earnings With A Simple Trick
When it comes to Adsense I always try to share my own experience with you all. I keep on experimenting with the ads on my blog and then share my experience.And today I am here to tell you about a simple trick that will surely increase your income..
Note : Please, do not miss this post, read it once, apply it and you will surely get a benefit out of it. Lets start :
It should be kept in mind that the ads, that are at the top of the web page pays more. Yes, you read it right. As we all know that we are allowed to place 3 ad units in a single page, so the topmost ad should be placed there, where the possibility of clicks is more. Lets analyze this with an example.
Below is a 2 column template with a header . Its a simple ad format that most of the bloggers use. Have a look :
In the above format there are 3 ads :Ad number 1 : Its a 468 x 60 ad format that is placed at the top i.e in the header.
Ad number 2 : Its a (468×15) ad format the displays up to 5 links and looks like a navigation bar.
Ad number 3 : Its same as ad number 1 i.e 468 x 60 ad format and is placed at the bottom of the web page.
Now, we can see that the ad number 1 is placed at the top, it means that it will pay more than other two ads. But the problem is that the probability of getting clicks on ad 1 is less than ad 2. If we see the image again, we will analyze that the ad number 2 looks like a navigation bar i.e menu bar, so getting clicks on it is much more than ad number 1.
And at last ad number 3 is at the bottom will pay much less than other 2 ads. So, according to me its a wrong format of placing ads.
The bottom line is, always place that ad at the top which has more possibility of getting clicks. So in order to get more revenue the ad should be placed like this :
If you are using any such ad format change it once and try this trick.Do reply me with your comments and feedback.
How To Change The Fonts Of The Text In Ad Units : Google Adsense Update
Arial
Times
Verdana
How to change the fonts :
There are 2 ways to customize ad fonts :
Method 1 : To change fonts for every ad unit
1) First login to your Adsense account and in the top bar click on My Account and select Account Settings.
2) Click on edit beside Ad Display Preference.
3) Now from the drop down menu list, select your desired font and click on Save Changes at the bottom.
From now the fonts will be changed for all your ad unit ads.Method 2 : To change fonts for individual ad unit
If you want to change the font face for an individual ad unit, here is a simple tutorial.
1) First log in to your Adsense account and at the top click on Adsense Setup.
2) If you want to make a new ad unit then click on Get Ads else click on Manage Ads.
If you have selected Get Ads :
2.1) Click on AdSense for Content, select your ad unit and then click on Continue. Please note that this update is only for Ad Unit, not for Link Unit.
2.2) Now select your ad format, color and this time you will see a new option called Fonts.
Just select your desired fonts and at the bottom click on Continue. The rest of the procedure is the same as old.
If you have selected Manage Ads :
2.3) Select the ad unit that you want to change. Then in the right hand side of that ad click on Edit Ad Settings »
2.4) Now follow step 2.2
I think this update will really us to increase our revenue !! What do you have to say about this ?
Saturday, October 10, 2009
Tips for maximizing Your Google AdSense Revenues
Here are some tips to make AdSense work better for you. If you do them all and you’re still not having any luck, then you just might be running one of those sites that don’t make money
1. Determine if your visitors are “in the mood”
Like I mentioned at the top of this article, some web sites just don’t work with pay-per-click programs.
The best performing sites fall into one of these categories:
• Sites where users go and expect to buy something while they are there. E-commerce sites fit the bill here..
• Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You don’t have to actually be selling these types of things; your site can just be a mecca for information pertaining to these things. Then, when the visitor comes to read your content, they are more likely to click on your ads.
• Sites where people who have disposable income and a credit card like to visit. This includes sites with money management, investing and lifestyle content.
• Sites that draw a large amount of new users every day. Free coupon sites and “How to” sites are good examples.
• Sites where people go who expect to read ads. Classified ads and shopping comparison sites fit into this category.
2. Make sure that your visitors don’t feel that you just want to grab their money
Give them plenty of relevant and well-written content. If writing isn’t your best skill then hire someone to do it for you. Good content brings steady traffic and steady traffic pays the bills.
3. Play by the rules
Google has some very specific Terms of Service (https://www.google.com/adsense/policies) for participating in their AdSense program. Learn those rules and follow them so you don’t lose all of your investment by getting shut out.
4. Use the tools that Google gives you
Google gives you tools for determining the best keywords for your site, measuring ad performance, and setting up different ad “channels” for fine-tuning ad results. These guys and girls are the 800 lb. Gorillas in the Pay-Per-Click market. They didn’t build these tools just to keep their programmers busy. Take advantage of their knowledge for they are very big and you are not!
5. Tweak, fine-tune and then tweak again
You should never be happy with your AdSense performance. If it’s good, then you need to make it great. If it’s great then you need to make it amazing. If it’s amazing then you need to take it to the UPS club. The UPS club? Google sends all checks over $10,000 per month to the webmaster via UPS overnight delivery. Now there’s a club that I wouldn’t mind belonging to.
6. Get more traffic
No matter how much traffic you have, you need more. More eyeballs translate to more clicks. Even if you’re only pulling a 2% click-through. That’s a lot of clicks when you have thousands of visitors each day.
7. Experiment with new keywords
New keywords can bring new ads and new eyeballs along with it. Set up some new pages on your site and experiment with different content. Once you get something that’s working then refer back to Tip # 5.
You can see results in near real time when you use Google’s AdWords. Don’t be afraid to be different. If something that everyone else is doing doesn’t work for you, then invent something that does work and get it on your site.
Google Adsense Strategies and Tips
Adsense is beginning to make a huge impact on the affiliate marketing industry today. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be losing their customers quickly.
If you are in a losing rather than winning in the affiliate program you are currently promoting, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.
Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people’s source.
You also don't have to spend time in choosing different kind of ads for different pages. Google makes it very easy for you, with no codes to mess around for different affiliate programs.
You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.
You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links. One of the things you can do, however, is to utilize Google's custom palette to customize your Google ads, making them to appear a part of the web page itself. The idea here is to match background and links to match the theme of your site. People on the internet today are trained to click on a link that is blue, and if your Google ads have the same theme as your web page, it makes the Google ads appear to be a portion of your "content."
You can also filter up to 200 URLs. This gives you a chance to block ads for the sites that do not meet your guidelines, and also block competitors. Remember that it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.
Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly on your pages. If you own many sites, you only need to apply once. Then ,you are issued a unique "publisher ID", which can be used on any site you currently own. A small snippet of Javascript is placed on your site in the location you wish the ads to appear in, and generally speaking, the ads from Goggle will appear in minutes. This ends the hassle of having to apply to many affiliate programs, and keeping track of many different URL's and user ID's and passwords.
As Google ads are very easy to customize, and can be placed anywhere on your site you wish, you can experiment with placement, colors, and themes. Many tricks are available to the resourceful webmaster, including adding images in conjunction with your Google ads to make them more noticeable.
The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. Some savvy lawyers are currently paying as high as $75 for advertising the keyword mesothelioma! And you, as the ad publisher, are earning a share of that money generated.
If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pay to differ from the usual things that people are doing already. Google has many tutorials, including a "heat chart" which shows you where the best placement for ads are. You will need an account to access these tutorials. Sign up for an Adsense account at https://www.google.com/adsense/?sourceid=aso&subid=ww-et-awhome&hl=en_US. It is also a refreshing sight for your visitor once they see something different for a change.
It is still wise to look at other people’s information and format your Adsense in a like manner. A wise old business axiom is to "find a good business model, then copy it." Let others do the hard work for you, and learn from a successful site. Just think about it as doing yourself a favor by not having to work too hard to know what content to have. Look to sites that have high page rank, and carefully observe their layouts, their content, and placement of their ads. A little time spent doing research can put dollars in your pocket down the road.
Publishers have the option of choosing to have their ads displayed only on a certain site or sites. You can also have them displayed on a large network of sites if you so desire. Google now has the option to allow other people to advertise on your site. This only makes good sense. If you are marketing to a tightly defined niche, you can place your own ads, written by you, on site that allow this option. The choice is yours, depending on what you think will work best to your advantage.
It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.
Topics to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.
With all the information that people need in your hands already, all you have to do is turn Google Adsense into your own cash cow. It all boils down to a win-win situation both for the content site owners and the webmasters or publishers.