Introduction to Adsense Feed

When you visit the AdSense Setup tab in your account, you'll notice a new "AdSense for feeds" option. This means you can now use AdSense to place ads in your RSS feeds, allowing you to increase the reach of your content while earning revenue. Our salesforce will sell cost-per-impression (CPM) ads directly to the largest advertisers, while the rest of your inventory will be filled with contextually targeted cost-per-click (CPC) and CPM ads. This means that more of your feed items will be sold and with higher overall revenue, than with any other feed network.

At this point, you may either be thinking, "great!" or "umm...what's a feed?" For those of you in the second category, feeds allow your content to be delivered and subscribed to on the Web, often as headlines, summaries or articles. FeedBurner also has a nifty tutorial that you might find useful.

And here are a few more reasons to try AdSense for feeds:

• Receive higher CPMs and maintain a positive user experience by displaying ads specifically optimized for RSS feeds.
  
• View detailed stats on your feed audience, distribution, and more through FeedBurner when you set up your feeds with AdSense.
  
• Manage monetization for your feeds through the same account that you use to manage other AdSense properties.
  

AdSense for feeds is currently enabled in all languages supported by AdSense for content.

AdSense for mobile

With the growth in popularity of high-end mobile phones with full (HTML) Internet browsers, like the iPhone and phones running Android, advertisers are increasingly extending their campaigns to mobile devices. Because these devices offer a rich content experience similar to desktop, advertising on them is a natural extension for many advertisers.

Today we're launching a new feature for AdSense mobile publishers that will allow you to take advantage of the high-end mobile phone browsing experience. This feature offers publishers the ability to run larger AdSense ads visible on high-end phones. Before this launch, AdSense mobile publishers were only eligible to serve smaller text and image ads on their website content.

We've done this by introducing a new JavaScript snippet that is easy to implement and specifically optimized for mobile to reduce latency on high-end mobile phones. Furthermore, this new snippet will allow publishers to select additional ad unit sizes from common AdSense formats.



However, if you're targeting all mobile devices, or if you're unable to make changes to your website, you don't have to update your AdSense code in order to enable larger AdSense ads to show on high-end devices. We'll automatically detect if the user is browsing with a high-end phone, and instead of serving a smaller mobile WAP ad, we'll return a larger ad optimized for high-end mobile devices.
source : www.adsense.blogspot.com